Successful Visual Communication

The Asymetrical design uses the word HOME as a focal point that forces the eye to begin observation. After the focal point is recognized the eye then follows the design in a spiral rhythm returning the veiwer back to the focal point. Negative space in the design seems to create rhythm and ballance that allows the veiwer to comfortable walk through the design without distraction. The word HOME is written at a larger scale and is used as the focal point because it represent our planet Earth and without Earth the other words in the design would not exist to human life form as we know it. Most of all the design creates unity through ballance, proportion and simplicity.
The Symetrical design unifies it's words through well ballanced simplicity and scale. Negative space adds a great deal of simplicity and ballance as well. The proximity of the words surrounding HUMAN seem to create the illusion of a box. The design is basic and easy on the eyes.